About Us

Mission Statemant

At General Sports, our mission is to use the power of sports and entertainment to help our clients build relationships with their clients, customers, employees and the community. We believe that there is no better way to build relationships than through leveraging the power of sports and entertainment. We pledge to pursue our mission with professionalism and integrity, and by setting high performance standards that challenge us to excel.



  • Andrew D. Appleby
    Chairman and Chief Executive Officer

  • Josh Hartman
    Director of Sales, Sponsorships and Marketing