About General Sports and Entertainment

Few things captivate us quite the same way as sports and entertainment. Sporting events, music, art, film and theater all have the power to move us profoundly, to evoke deep emotions, and to bring people together across social divides.

The power of sports is especially strong. There is a reason why the whole state of Wisconsin lives and dies with every down of a Green Bay Packers game. When we attend sporting events, we watch, we listen, we hang on the next pitch, snap, jump ball, face-off - because we are passionate about our teams and sports heroes, and because when the game starts, we never know how it will end. Through the triumphs of our sports teams and heroes, we are all made victors -- a powerful fact exhibited by our exultations of 'we won, we won' when the home team or our alma mater emerges victorious from a major battle. We all want to be a part of sports whether it's on the field, in the stands, or around the office water cooler.

Sporting events are part of the fabric of life. They are events by which we measure our lives. Events like the U.S. hockey team's victory over the Soviet Union in the 1980 Olympics, Muhammad Ali's three epic battles with Joe Frazier in the 1970s, Wilt Chamberlain scoring 100 points in one game in 1962, Mark McGwire hitting home run number 62 to break Roger Maris' single season home run record in 1998, and Tiger Woods winning the 1997 Masters in record-breaking fashion. These were defining moments in sports and in our lives.

Because sports and entertainment has the power to evoke passionate responses, it can be a powerful tool to build relationships and loyalties with clients and customers, between employers and employees, and among businesses and the community. Simply put, the power of sports and entertainment is the power of relationships.

At General Sports it is our conviction that no one has yet capitalized on the full potential of the power of sports and entertainment. While many businesses include sports and entertainment in their marketing mix, businesses rarely have been able to maximize the value of their investment. General Sports is the only company with the breadth and depth of experience, knowledge and contacts to truly maximize the power of sports and entertainment. We charge ourselves with capitalizing on the enormous potential of the power of sports and entertainment to give our clients the competitive edge to maximize the value of their business.