• Consulting Services
• Team Acquisition and Management
  • · Overview
  • · Derby County Football Club
    • · Press Releases
    • · In the News
    • · Club Website
  • · Fort Wayne Wizards
    • · Case Study
• Naming Rights and Sponsorships
• Executive Placement
  • · Overview
  • · Job Seekers
    • · Top 10 Things to Consider
    • · Send Your Resume
  • · Employers
    • · Scope of Services
    • · Search Process
    • · Clients & Projects
• GSE Meetings & Events
  • · Overview
  • · Sports Programs
  • · Event Management
  • · Experiences with Impact
  • · Scope of Services
  • · Case Studies
• Sports Executive Leadership Conference
  • · Overview
  • · SELC History
  • · Advisory Council
  • · Notable Speakers
  • · Testimonials
  • · Sponsorship Spotlight
  • · 2008 SELC
  • · 2010 SELC
• General Sports Speakers
• GSE Capital and Management
  • · Overview
• General Sports Foundation

Naming Rights and Sponsorship Development

General Sports Alliances

General Sports and Entertainment owns and operates General Sports Alliances, the Naming Rights and Sponsorship Development Division of the company. GSA brokers strategic matches between sports and entertainment properties and corporate partners in the area of naming rights and major national and regional sponsorship agreements. The collective team at GSA and GSE offer a broad range of consulting services such as sales representation, the development and implementation of naming rights campaigns, sponsorship evaluation, sponsorship negotiation services, and the development of high-end sports marketing collateral.

General Sports Alliances' clients include the Minnesota Twins, the Atlanta Falcons, the Golden State Warriors, Florida Citrus Sports, the Washington Nationals, Derby County Football Club, the AVP (Pro Beach Volleyball Tour), Fiddler's Green Amphitheatre (formally Coors Amphitheatre), Telluride Blues & Brews Festival, the Wayne County Airport Authority, CoCo Key Water Resorts, and many others.

For more information please contact Chris Foy, President of General Sports Alliances, (tel/303.713.8597 email/info@gsalliances) or visit the General Sports Alliances Website.

SERVICES INCLUDE: