Sports Executive Leadership Conference
The Meeting of the Great Minds in Sports

The 2008 SELC conference featured the "Power of Experiences" in which the SELC was thrilled to welcome to the stage Craig Sager, TNT award-winning broadcaster, as the emcee for the event. The conference highlighted world-class speakers from various segments of industry including Lou Carbone, a leading expert in Experiential Economy, who focused on the experience of the customer in your business; Mark Linfield and Vanessa Berlowitz, Co-Producers of the critically-acclaimed Planet Earth series, who led us through the amazing wildlife experience; Barry Asmus, Senior Economist for the National Center for Policy Analysis, who led a vibrant discussion on future trends in the U.S. economy; Lindsay Moran, former CIA agent and best-selling author, who discussed her life on the front lines; and, a panel discussion with U.S. Olympic athletes on their Olympic experience.

But, that's not all. The attendees participated in the USOC Fantasy Experience and the Porsche Driving Experience. With the USOC Fantasy Experience, was attendees were provided with a glimpse into the life of an Olympic athlete as they participated in a volleyball instructional camp with members of the women's U.S. Volleyball team, a shooting demonstration from USA Shooting, and even got to take a few laps on USA Cycling's intimidating Velodrome in a cycling competition. The Porsche Driving Experience allowed the attendees an opportunity to work their way through lengthy straight-aways and hairpin turns at top speeds of 75 miles per hour while piloting some of the fastest cars on the road. To add to the experience, each driver was allowed to take a ride through the course with a professional Porsche Driving Instructor. Each attendee was also given an opportunity to play 18-holes of world-class golf on the Broadmoor East Course, home to the 2008 U.S. Senior Open. These once-in-a-lifetime experiences elevated this year's SELC to the best event to date.

To cap off the 2008 conference, the attendees dined in style at the charity dinner and auction. In addition to the great food and drink, the SELC held its annual charity silent auction to raise money for the General Sports Foundation and the Suite Dream's Project, a charitable organization that rebuilds dream bedrooms for chronically-ill children. This year's auction was wildly successful and will help to brighten the life of a sick child. We thank all those that contributed items to the auction and those who were generous enough to bid on the items to aid in the on-going operations of the charity.

From everyone at the Sports Executive Leadership Conference, thank you for making this year's event great and we look forward to seeing you next year.

Sunday, June 22nd
7:00 p.m.		Welcome Reception Honoring the Advisory Council at The Broadmoor's Cheyenne Lodge
Monday, June 23rd
7:00 a.m.		Breakfast – Lakeside Terrace
8:00 a.m. - 11:45 a.m.		General Session – Colorado Hall "The Power of Experiences" – During this session, emcee Craig Sager will introduce you to the following keynote speakers: Lou Carbone, Best-Selling Author of Clued In: How to Keep Customers Coming Back Again & Again; Founder and CEO of Experience Engineering; and a leading expert on the Experiential Economy Speech Topic: "Clued In to the Customer Experience" Mark Linfield and Vanessa Berlowitz, Co-Producers of the critically-acclaimed Planet Earth series Speech Topic: "The Planet Earth Experience"
11:45 a.m.		Lunch – Lakeside Terrace
1:00 p.m. - 5:00 p.m.		Afternoon leisure activity– USOC Fantasy Olympic Experience or Porsche Driving Experience
6:30 p.m.		Cocktail Reception – Lake Terrace
7:30 p.m. - 9:30 p.m.		Charity Dinner and Entertainment – Colorado Hall Featuring the entertainment of Magician Brian Gillis and Mentalist Sisuepahn
9:30 p.m.		Afterglow Cocktail Reception – Lakeside Terrace Featuring more close-up magic by Brian Gillis
Tuesday, June 24th
7:00 a.m.		Breakfast – Lakeside Terrace
8:00 a.m. - 11:45 a.m.		General Session – Colorado Hall "The Power of Experiences" – During this session, emcee Craig Sager will introduce you to the following keynote speakers: Barry Asmus, Leading economic expert and Senior Economist for the National Center for Policy Analysis Speech Topic: "The Future U.S. and International Economic Experience" Lindsay Moran, Former clandestine agent for the Central Intelligence Agency and Author of Blowing My Cover: My Life as a CIA Spy Speech Topic: "My Life as a CIA Spy" Panel Discussion with U.S. Olympic Team Members Panel Topic: "The Olympic Experience"
11:45 a.m.		Lunch – Lakeside Terrace
1:00 p.m.		Ultimate Golf Challenge – The Broadmoor Golf Club - East Course OR Porsche Driving Experience

Lou Carbone
Lou Carbone has spent more than two decades in the development of experience management theory and practice in a broad range of industries including travel, healthcare, retail, technology, financial services, manufacturing, and education. He is the founder and Chief Experience Officer of Experience Engineering, a Minneapolis-based experience management firm. He teaches audiences a system for managing experience clues that will create customers who come back and also tell others.

Lou speaks from his own leadership experience. He is the Chairman of the American Management Association Sales and Marketing council, Co-Chairman of the Board of Directors of Health Quality Partners, Inc., and Chairman of the Board of Trustees at Brown College. Prior to founding Experience Engineering, he was the Vice President of Global Marketing at National Car Rental, introducing innovations like paperless-electronic rental agreements, Emerald Club and Emerald Aisle. Before this, he was a senior executive with major advertising agencies in New York, Detroit, and Minneapolis.

Mark Linfield
Mark Linfield is a BBC award winning producer where, in 2000, he produced and directed Life of Mammals. During the filming he traveled the world with Sir David Attenborough filming the ‘weird and wonderful' including flightless bats that live on the ground in New Zealand, aggressive tapirs in the Amazon jungle and baboons that live on the tops of mountains in Ethiopia. In the last four years Mark has directed the award winning Capuchins: The Monkey Puzzle - a film about some shockingly smart monkeys that live in Brazil - and two episodes of the hit TV series Planet Earth, including the opening show Pole to Pole. Mark recently finished co-directing a 90-minute theatric release of Planet Earth, called Earth which has been breaking box office records in cinemas throughout Europe and Japan. It will be released in the USA in the near future. He is now working on directing the ‘next Planet Earth', to be called Frozen Planet, which will be filmed in the Arctic and Antarctic over the next three years.

Vanessa Berlowitz
Vanessa Berlowitz worked alongside Mark Linfield on the BBC's Life of Mammals. Last year, Vanessa completed the Mountains and Ice Worlds episodes of Planet Earth. Her highlights include filming the first major sequence about wild snow leopards as well as directing the remarkable story of a male polar bear forced to hunting walrus due to global warming. In June 2007, Vanessa will again team up with Mark Linfield as the Series Producer for the sequel series to Planet Earth, which is called Frozen Planet. Over the next 3 years she will be part of the most ambitious broadcasting event in television history, which will aim to create the ultimate portrait of the polar regions before they melt. Her remaining ambition is to film the colossal squid, which lives in Antarctic waters and is believed to kill whales.

Dr. Barry Asmus
Dr. Barry Asmus provided an engaging presentation on the current and future state of the U.S. and the global economy. Dr. Asmus has been named by USA Today as one of the five most requested speakers in the United States. As a Senior Economist for the prestigious National Center for Policy Analysis, Dr. Asmus does more than just speak on economic policies, he is actively involved with their implementation. Dr. Asmus is the author of nine books. His latest is titled Bulls Don't Blush, Bears Don't Die, and it provides an insightful summary of today's economy, the problems facing it and proposed solutions to these problems. Another book of note, Crossroads: The Great American Experiment, was nominated for an H.L. Menken award and has been used in hundreds of University classrooms for international trade and comparative economies. As a Professor of Economics, Dr. Asmus was twice voted University Professor of the Year and was honored with the Freedom Foundation Award at Valley Forge for Private Enterprise Education.

Lindsay Moran
Lindsay Moran, a former officer with the Central Intelligence Agency, offered her fascinating tales and insights on her experience as a CIA spy. Lindsay has authored the critically acclaimed bestselling memoir Blowing My Cover: My Life as a CIA Spy (Putnam 2005). The book is currently in development as a motion picture with Paramount Vantage. Lindsay's articles and opinions have appeared in The New York Times, The Washington Post, USA Today, Washingtonian and various other publications. She has served as a commentator on security and intelligence issues for CNN, ABC, MSNBC and Fox Networks, as well as other national and local radio outlets.