HOME | LOGIN

Degree Men Adventure Named Presenting Sponsor of Xterra

Unique multimedia event platform will introduce new Degree Adventure Series

HONOLULU, HI (March 22, 2010) – XTERRA, the world's leading adventure multisport series is pleased to announce that Degree® Men Adventure has been named a presenting sponsor. Degree Adventure is part of the all-new Adrenaline series of anti-perspirant and deodorant that responds to increases in adrenaline by releasing extra bursts of fragrance when you sweat.

The sponsorship will provide Degree Men with a dynamic vehicle to connect with an active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 60 off-road triathlons held across the U.S., the 60-race XTERRA Trail Run Series, and eight nationally syndicated television programs including the XTERRA USA Championship, XTERRA World Championship and XTERRA Adventure series. Adventure enthusiasts who participate in these events make up what is known as the XTERRA Tribe.

"It's a terrific fit and I'm certain we'll produce a powerful partnership," said Tom Kiely, the CEO of TEAM Unlimited/XTERRA. "The Degree Men Adventure antiperspirant is made for men who live for a challenge, and that's the essence of the XTERRA brand and the athletes in our community."

While each off-road triathlon in the XTERRA America Tour is unique, the races generally combine a one-mile swim in an ocean, lake or river, a 20-mile mountain bike that includes hard climbs and fast descents on twisting single track trails, and a grueling multi-surface six-mile trail run. The XTERRA Trail Run Series offers more than 1,300 kilometers of off-road running nationwide and focuses on unrelenting half-marathon trail races that are adventures all to themselves.

"We want to reach men who embrace adventure and continually push their bodies to new limits and that spirit is certainly embodied in the XTERRA Tribe," said Jay Mathew, director of marketing, Degree Men. "Degree Men Adventure is the ultimate adventure gear as it allows guys to face the challenges life throws at them."

The Degree Men Adventure sponsorship of XTERRA will put the new Adventure line, part of the all new Adrenaline Series of anti-perspirant and deodorant, into the hands of thousands of XTERRA participants across the nation. It will also showcase Degree Men Adventure to national television audiences and online via XTERRA's web portals XTERRAPlanet.com, and XTERRA.TV. The XTERRA/Unilever partnership was brokered by XTERRA's agency General Sports Alliances.

About Unilever North America
Unilever works to create a better future every day.A We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.A Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America a generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com.

About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2010 will produce nearly 200 XTERRA off-road triathlon and trail running races in 15 countries worldwide. There are 40,000+ competitors from all 50 states and more than 40 countries competing in XTERRA. In addition, TEAM TV has produced 300 adventure television shows resulting in three Emmy's and 42 Telly Awards for production excellence. XTERRA operates its own 24/7 web TV network at www.xterra.tv. Learn more at www.xterraplanet.com.

About General Sports Alliances
Based in Denver, CO, General Sports Alliances is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Detroit Red Wings, Brawn GP F1 Racing Team, Florida Citrus Sports, Peoria Chiefs, San Jose Sharks, CSKA Moscow, Derby County Football Club, Live Nation, CoCo Key Water Resorts and the Wayne County Airport Authority.



archives

2010 2009 2008 2007 2006