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General Sports Alliances Announces Sponsorship Agency Agreement with the Grand Prix Arizona And Vegas Grand Prix

DENVER, CO (June 8, 2007) -- DDB Ventures, owner and operator of Grand Prix Arizona and Vegas Grand Prix, has retained General Sports Alliances (GSA) as its primary sales agency for both events. While terms of the agreement were not released, GSA will be involved in the sales process across all levels of sponsorship, including the title and presenting sponsorship, for both events.

"General Sports Alliances is pleased to be a part of the tradition of elevated competition, talented drivers, and extraordinary speed that these spectacular events produce", said Chris Foy, President of General Sports Alliances. Foy continued, "We look forward to working with everyone at DDB Ventures and will immediately begin to work on securing sponsors to help ensure the success of these events for fans, drivers, and event organizers."

The Grand Prix Arizona will be an action packed, three-day festival of speed in Phoenix with crowd estimates of 150,000 who will watch the racing spectacle on a 2.11-mile temporary street circuit that will encompass such sites as Chase Field and the US Airways Center, as well as a good portion of the "Downtown Warehouse District". The Grand Prix Arizona event is extremely unique as it will be the first major motorsports event to go "Green" in an attempt to minimize environmental concerns. Foy was thrilled with this new partnership, "We are excited about being in on the ground floor of the 'Green' initiative in Champ Car racing. Through our sales efforts, we will be promoting a healthier environment along with a heart-pounding race, an unlikely and hardly-seen combination in the sport of racing."

The Vegas Grand Prix is a three-day festival of speed, which includes concerts by superstar artists, extreme sports demonstrations, and numerous auto races through the streets of downtown Las Vegas, including the season opener of the Champ Car World Series. The course is a 2.44-mile, 12-turn temporary street circuit that includes such renowned sites as World Market Center, Fremont Street, and many of the downtown casinos.

DDB Ventures is looking forward to a strong partnership with General Sports Alliances on the races. "We are confident that GSA will utilize its wealth of knowledge and experience along with strong existing corporate relationships to build the Vegas Grand Prix and the Grand Prix Arizona into the premier Champ Car events in the Country." states Jim Freudenberg, President & CEO of Grand Prix Arizona.

About the Vegas Grand Prix
The inaugural Vegas Grand Prix event occurred on April 6-8, 2007. The marquee event of the weekend was the 2007 season opening race of the Champ Car World Series, which featured top competitors such as Sebastien Bourdais, Paul Tracy and Bruno Junquiera. Vegas Grand Prix is owned by two Phoenix businessmen, Bradley Yonover and Dale Jensen, via their company DDB Ventures, an Arizona company founded in 2005. Yonover is a real estate and entertainment entrepreneur whose New York-based production and finance company, GreeneStreet Films, produced films that garnered many awards as well as five Oscar nominations. Jensen is well-known in the sports entertainment industry as the largest single owner of the Arizona Diamondbacks and part owner in the Phoenix Suns. The two have partnered to create an entertainment, motorsports and real estate development entity. Operating the Vegas Grand Prix is Jim Freudenberg and his team of professionals who have successfully run more than 70 Champ Car street racing festivals and other major motorsports events in the U.S. and throughout the world over for the past 25 years.

About the Grand Prix Arizona
The inaugural Grand Prix Arizona is schedule to take place on November 30 -- December 2, 2007 and will be the final racing event for the 2007 Champ Car World Series. The marquee Champ Car race will be televised live nationwide on ABC and in more than 180 countries, generating positive media coverage and international exposure for the Valley, with the primary focus on the renaissance of downtown Phoenix.
Grand Prix Video Overview

About General Sports Alliances
General Sports Alliances is a national sales agency that specializes in sponsorship sales and negotiations for premier sports and entertainment properties and municipalities. Given its intimate knowledge of the sponsorship industry, General Sports Alliances also provides consulting for corporations seeking to secure major, multi-year sponsorship marketing relationships. Built on quality, integrity, and the passion to drive client business, General Sports Alliances delivers pure and measurable results and has firmly established itself as one of the premier sports sponsorship and naming rights companies in North America. General Sports Alliances is based in Denver, Colorado with offices in Detroit and Los Angeles.



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