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General Sports Alliances, LLC Appoints Geordie Mackenzie as Director of Sales

DENVER, CO. - (October 8, 2007) - General Sports Alliances (GSA), a national sponsorship sales and consulting firm, is pleased to announce the hiring of Geordie Mackenzie to the position of Director of Sales. As a key member of the GSA sales team, Mackenzie will focus on new business development as well as the management and servicing of existing client accounts.

Prior to joining GSA, Geordie worked for Fleishman-Hillard, an international public relations and marketing firm, as a member of the Brand Marketing Retail Team in which he spent a significant period of time working with Visa Signature Small Business to assist in the strategic planning and promotion of their 2007 sales campaign. While at Fleishman, Geordie also worked directly with other major clients including Hotwire.com, Ross Stores and Yahoo!.

"With Geordie's past experience, he will make an immediate impact on the implementation of our ongoing sales strategies and help drive the GSA brand further into the national spotlight", said Chris Foy, President of GSA. Foy continued, "Geordie has already started laying the foundation for growth and development of the GSA client base through consistent interaction and relationship-building with major stakeholders throughout the industry."

Geordie graduated from Hope College with a Bachelor's degree in history. As a three-year letter winner for the Hope College baseball team, Geordie was named to the All-Conference Team in 2005 and 2006 and was part of the squad that captured the 2006 Michigan Intercollegiate Athletic Association Conference Championship. Geordie currently resides in Denver, CO.

About General Sports Alliances

General Sports Alliances is a national sales agency that specializes in sponsorship sales and negotiations for premier sports and entertainment properties and municipalities. Given its intimate knowledge of the sponsorship industry, GSA also provides consulting for corporations seeking to secure major, multi-year sponsorship marketing relationships. Built on quality, integrity, and the passion to drive client business, GSA delivers pure and measurable results and has firmly established itself as the Country's premier sports sponsorship and naming rights company.



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