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General Sports Alliances to Assist in the Naming Rights Sales for the Coors Amphitheatre

DENVER, CO. (November 29, 2007) - Live Nation has hired General Sports Alliances (GSA) to assist with the naming rights sales campaign to the Coors Amphitheatre, one of the Country's premier live entertainment venues.

Coors Amphitheatre is located 15 minutes south of downtown Denver. With spectacular Rocky Mountain sunsets as a background, Coors Amphitheatre is a unique showcase for top entertainment and special events, with reserved seating for 6,300 and additional seating for 10,000 on a landscaped lawn. Previous artists who have graced the staged at Coors Amphitheatre include Brad Paisley, Janet Jackson, Tool, Velvet Revolver, Rascal Flatts, and Aerosmith, just to name a few.

Chris Foy, President of General Sports Alliances, commented, "this partnership with both Live Nation and Coors Amphitheatre aligns perfectly with GSA's strategic plan of growth in the naming rights and sponsorship sales industry." Foy continued, "we are thrilled to have an opportunity to work in conjunction with Live Nation in bringing a respected and national corporation to the forefront as a naming rights partner for one of the truly spectacular music venues."

About General Sports Alliances
General Sports Alliances is a national sales agency that specializes in sponsorship sales and negotiations for premier sports and entertainment properties and municipalities. Given its intimate knowledge of the sponsorship industry, General Sports Alliances also provides consulting for corporations seeking to secure major, multi-year sponsorship marketing relationships. Built on quality, integrity, and the passion to drive client business, General Sports Alliances delivers pure and measurable results and has firmly established itself as one of the premier sports sponsorship and naming rights companies in North America. General Sports Alliances is based in Denver, Colorado with offices in Detroit and Los Angeles.

For more information about GSA, visit www.gsalliances.com or to schedule an interview with Chris W. Foy, please contact:

Chris Foy
President
General Sports Alliances, LLC
(303) 713-8597



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