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General Sports Alliances Bolsters Capital One Bowl Revenue: Radio Shack and Onstar Signed on as New Partners

DENVER, CO. — (January 2, 2008) — General Sports Alliances (GSA) is proud to have led a successful sales campaign on behalf of Florida Citrus Sports (FCS). Through a targeted sales campaign, GSA secured significant revenue for FCS through partnerships with Radio Shack and General Motors' subsidiary OnStar.

The Capital One Bowl, played on January 1, 2008, aired four (4) media spots, as well as a player of the game feature sponsored by Radio Shack. The game received a 9.1 Neilson Rating, making it one of the highest rated televised bowl games of the 2007/2008 season, including those among the Bowl Championship Series Games.

The December 29, 2007 Orlando Citrus Parade featured two (2) media spots for OnStar. The financial terms of both deals were not disclosed.

About General Sports Alliances
Based in Denver, CO, General Sports Alliances (GSA) is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Washington Nationals, Atlanta Falcons, Golden State Warriors, Live Nation, CoCo Key Water Resorts and the Detroit Metropolitan Airport.

For further information please visit, www.gsalliances.com or contact Laura Bunte, Director of Marketing, at (303) 713-8494.



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