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Wayne County Airport Authority Selects the General Sports Companies to Conduct First Ever Terminal Naming Rights Sales Campaign

DENVER, CO. -- (January 22, 2008) -- The Wayne County Airport Authority (WCAA) has named General Sports and Entertainment (GSE) as the exclusive sponsorship sales agency to execute the naming rights sales campaign for the Detroit Metropolitan Airport's new North Terminal.

After a rigorous, multi-round interview process, WCAA selected General Sports as the agency of record over several of the other leading sports sponsorship and naming rights companies in the industry. General Sports Alliances (GSA), the national sponsorship sales arm of General Sports, will lead the WCAA initiative. With offices in Detroit and Denver, GSA will measure, package and execute the naming rights sales strategy and sales campaign. The North Terminal is expected to be completed in September 2008. It will become the first major International Airport Terminal to sell its naming rights.

About General Sports Alliances
Based in Denver, CO, General Sports Alliances (GSA) is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Washington Nationals, Atlanta Falcons, Golden State Warriors, Live Nation, CoCo Key Water Resorts and the Detroit Metropolitan Airport.

For more information about GSA, visit www.gsalliances.com or contact Laura Bunte, Director of Marketing, at (303) 713-8494.



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