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General Sports Alliances to Assist in Naming Rights Consulting for the Florida Citrus Bowl

DENVER, CO. - (April 29, 2008) - Florida Citrus Sports (FCS) has hired General Sports Alliances (GSA) for its naming rights consulting services. GSA will assist FCS in all facets of sponsorship tied to the newly renovated Citrus Bowl. Specifically, GSA's scope of work will include strategic planning, sponsorship packaging and the development of marketing collaterals. The Florida Citrus Bowl is the home for FCS' Capital One and Champs Sports Bowls.

About General Sports Alliances:
Based in Denver, CO, General Sports Alliances is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Washington Nationals, Atlanta Falcons, Golden State Warriors, Live Nation, CoCo Key Water Resorts and the Detroit Metropolitan Airport.

For further information please visit, www.gsalliances.com or contact Laura Bunte, Director of Marketing, at (303) 713-8494.



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