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Team Unlimited/XTERRA Extends
Exclusive Sales Agreement
DENVER, CO. (March 1, 2010) — TEAM Unlimited, owner of XTERRA, has extended its relationship with General Sports Alliances (GSA) to act exclusively as the property's sponsorship sales agency. GSA has served in this role since July of 2009, and has been able to attract several potential new partners for XTERRA. GSA will continue to focus on securing national partners for the XTERRA series and the assets associated with the XTERRA brand, as well as regional partners to support local events in select markets. XTERRA produces the world's leading off-road triathlon series, manages a 60-race worldwide trail running series, and has its own line of branded products ranging from wetsuits to footwear and fitness equipment to tech wear and apparel. XTERRA also produces eight-to-ten new TV shows each year, has an Eco Team that helps preserve and protect race venues and a Foundation designed to provide educational opportunities for at-risk youth.
About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2010 will produce nearly 200 XTERRA off-road triathlon and trail running races in 15 countries worldwide. There are 40,000+ competitors from all 50 states and more than 40 countries competing in XTERRA. In addition, TEAM TV has produced 300 adventure television shows resulting in three Emmyas and 42 Telly Awards for production excellence. XTERRA operates its own 24/7 web TV network at www.xterra.tv. Learn more at www.xterraplanet.com.
About General Sports Alliances
Based in Denver, CO, General Sports Alliances is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Detroit Red Wings, Brawn GP F1 Racing Team, Florida Citrus Sports, Peoria Chiefs, San Jose Sharks, CSKA Moscow, Derby County Football Club, Live Nation, CoCo Key Water Resorts and the Wayne County Airport Authority.
