- About
- Divisions
- Media
- Careers
- Locations
- Contact
General Sports Alliances to Provide Sponsorship Evaluation Services to the St. Louis Blues
DENVER, CO. — (March 15, 2010) General Sports Alliances (GSA) has been retained by the St. Louis Blues of the National Hockey League (NHL) to provide sponsorship evaluation services. ASpecifically, GSA, through its strategic partnership with Costigan & Associates (Costigan), will conduct in-game, in-broadcast analysis of the average amount and value of exposure the Bluesa dasher boards, in-ice signage and bench signage generate during the 2009/10 NHL season.A GSAas intimate knowledge of the NHL landscape, combined with Costiganas proven evaluation metrics, will provide the Blues with an unbiased, third-party analysis of the true value that they deliver to their sponsorship clients.
About General Sports Alliances
Based in Denver, CO, General Sports Alliances is a national sports marketing firm that specializes in sponsorship and sales representation. GSA offers a broad spectrum of consulting services desired by North America's premier sports and entertainment properties. GSA's client list is diverse and encompasses professional sports organizations, high-profile entertainment properties and major public venues throughout the country. Current clients include the Minnesota Twins, Detroit Red Wings, Brawn GP F1 Racing Team, Florida Citrus Sports, Peoria Chiefs, San Jose Sharks, CSKA Moscow, Derby County Football Club, Live Nation, CoCo Key Water Resorts and the Wayne County Airport Authority.
