DENVER, CO. -- (January 19, 2008) -- General Sports Alliances secures additional media revenue for
Florida Citrus Sports' Capital One Bowl with Radio Shack. The Capital One Bowl recorded one of the
highest TV ratings of all bowl games, including the BCS, with a 9.1 Nielson Rating. GSA also provided
Florida Citrus Sports' Orlando Citrus Parade a similar partnership with the General Motor's subsidiary
OnStar.
About General Sports Alliances
General Sports Alliances is a national sales agency that specializes in
sponsorship sales and negotiations for premier sports and entertainment
properties and municipalities. Given its intimate knowledge of the sponsorship
industry, GSA also provides consulting for corporations seeking to secure
major, multi-year sponsorship marketing relationships. Built on quality,
integrity, and the passion to drive client business, GSA delivers pure and
measurable results and has firmly established itself as the Country's
premier sports sponsorship and naming rights company.