DENVER, CO. -- (January 20, 2008) -- General Sports Alliances (GSA) is pleased to announce the new partnership between the Golden State Warriors, of the National Basketball Association, and Porsche Cars, North America Inc.. Hired by the Warriors as a third party sales agency, GSA has secured a one-year deal with the international luxury automobile company. The relationship provides Porsche with radio spots, vehicle displays and select in arena components. The financial terms of the deal were not disclosed.
About General Sports Alliances
General Sports Alliances is a national sales agency that specializes in
sponsorship sales and negotiations for premier sports and entertainment
properties and municipalities. Given its intimate knowledge of the sponsorship
industry, GSA also provides consulting for corporations seeking to secure
major, multi-year sponsorship marketing relationships. Built on quality,
integrity, and the passion to drive client business, GSA delivers pure and
measurable results and has firmly established itself as the Country's
premier sports sponsorship and naming rights company.