DENVER, CO. (March 15, 2009) — Following its successful 2008 campaign, General Sports Alliances (GSA) has been hired for its third consecutive year to execute a national sponsorship sales campaign for the Telluride Blues & Brews Festival. GSA will look to sell all levels of inventory to the 2009 event as well as secure renewals on each of its previous sponsorships. The three day celebration will take place September 18-20, 2009 in Telluride, Colorado and will feature national blues, rock, funk, gospel and soul acts. In addition to its world-renowned musical performances, the 2009 festival will offer a Grand Tasting featuring over 50 of the best micro breweries, a wide variety of food, craft vendors, children's activities and more.